Influence Evaluation of International Communication of Chinese Medicine Culture in the Post-Epidemic Era and Its Improving Measures

Based on a large corpus and corpus analysis technology, the study conducted comprehensive investigation and analysis of the international communication influence of Chinese medicine culture in the post-epidemic era. At the same time, the evaluation system was used as a theoretical framework to analyze the emotional attitudes and value judgments of overseas news media and the general public towards Chinese medicine culture. It was found that some overseas media and people recognized Chinese medicine culture and expected their own countries or regions to adopt Chinese medicine treatment protocols or combined Chinese and western medicine protocols to prevent and treat novel coronavirus pneumonia. In order to enhance the international communication influence of Chinese medicine culture, the study proposes the following countermeasures such as building a three-dimensional communication model, tapping the anti-epidemic stories and telling the global good stories of Chinese medicine, boosting the foreign communication of planning outlines together with policies and regulations, strengthening policy guidance, and improving the mechanism of international communication of Chinese medicine culture to provide references for promoting the international communication of Chinese medicine culture.