Embedding and Leading: The Construction of Online Patriotism Discourse Power in the Era of Intelligent Media

In the era of intelligent media, the popularization and development of intelligent media has penetrated into all aspects of social life, and has become a new variable affecting the construction of online patriotic discourse power. The empowerment of intelligent media on the subject of discourse, discourse communication and discourse space has improved the accuracy, affinity and influence of online patriotic discourse. However, at the same time, the development of intelligent media has also made the construction of online patriotic discourse power face many risks and challenges, that is, the "audience-orientation" deconstructing the authority of online patriotic discourse, the "information cocoon" blocking the dissemination of online patriotic discourse, and the "algorithm black box" deteriorating the online patriotic discourse environment. Therefore, it is necessary to reshape the authority of discourse by deepening the value identity; Innovative technology empowerment and smooth discourse communication channels; Strengthen technical regulation, purify and reconstruct the discourse environment, realize the guidance and domestication of intelligent media, and promote the construction of online patriotic discourse power.