Abstract: Jiangsu is rich in traditional Chinese medicine(TCM) cultural resources and occupies a place in the national TCM cultural layout, with its unique natural advantages and historical origins. Jiangsu's TCM culture has made certain achievements in the cultivation of international students, scientific research cooperation, and medical services. However, there are still problems such as insufficient efforts to promote traditional Chinese medicine culture to the outside world, insufficient display of brand advantages, and a lack of a comprehensive team of international communication talents for traditional Chinese medicine. With TCM enterprises as the backbone, social organisations as the supplement and the media as the bridge, a multi-faceted communication path has been built to promote the spread of TCM culture in Jiangsu Province.