Abstract: Xi Jinping's important discussion on civilizing people with culture is the scientific basis and theoretical guidance for promoting cultural development and educating people in the new era. Xi Jinping's important discussion on civilizing people with culture inherits the Marxist cultural theory and the thought of cultural man of ancient Chinese sages, and sums up the practical experience of cultural construction. Xi Jinping's important discussion on civilizing people with culture explains the basic questions such as what kind of culture and how to transform people, and answers the key questions such as the method to follow and the goal direction of civilizing people with culture in the new era. Under the background of the current times, to carry out Xi Jinping's important discussion of cultural people, we must promote the construction of socialist culture with Chinese characteristics in the new era; improve the system for protecting the basic cultural rights and interests of the people; strengthen the principal position of the people and foster a favorable cultural environment.