Abstract: Chinese medicine is a unique health and cultural resource in our nation, and the communication of Chinese medicine culture is of great significance to its development. At present, Bilibili. com (abbreviated as Bilibili) is an important new media platform for cultural communication. Through word frequency analysis combined with positive and negative coding analysis of the comment feedback on the communication of Chinese medicine culture in Bilibili, it is concluded that there is a positive status quo in the communication of Chinese medicine culture in Bilibili showing a promising potential for communication. At the same time, suggestions for enhancing the Chinese medical identity, boosting the Chinese medical image, improving its videos quality, as well as promoting the development of Chinese medicine are proposed to provide theoretical references for the communication of Chinese medicine in Bilibili and other new media platforms.