Abstract: In the historical coordinates of the new era, we focus on three aspects, logical foundation, coordinate positioning, and practical shift, to grasp the important aspects of enhancing the overseas dissemination of traditional Chinese medicine culture. The logical basis for the promotion of overseas dissemination of Chinese medicine culture originates from the production logic of "civilization exchange and mutual learning", the realistic logic of economic globalization, the theoretical logic of contradiction theory, communication theory and international communication efficiency theory, the problem orientation of overseas dissemination of traditional Chinese medicine in the era coordinate and the responsibility of traditional Chinese medicine in the historical coordinate. From the perspective of embodied practice, elevate the dimensions of communication subjects, promote multi-dimensional communication methods beyond the concept of bridging, reconstruct narrative methods based on mutual understanding, and accurately express ourselves in multiple fields.