Analysis on the Characteristics of the Global Trade Network of Ginseng Category Medicinal Materials

This paper sorted out the global trade data of ginseng category medicinal materials from 2010 to 2020, and built a visual trade network based on the complex network theory. Through analyzing the network characteristics, it is found that the global trade scale of ginseng category medicinal materials is increasing, the trade subjects are closely connected, the trade market is diversified and centralized, and has typical small world network characteristics. China, South Korea, the United States, Britain, France and Germany are both major exporters and importers. The trade volume of Hong Kong, China has been decreased and its trade position has declined. The influence of resource advantages on the core status of trade is declining. Economies with similar history and culture and similar geographical distance are more likely to form trade groups. Trade groups along the "the Belt and Road" are taking shape. In the future, the export trade of ginseng category medicinal materials in China should first break down technical barriers, increase investment in research and development of deeply processed products, and expand the export of high value-added products. The second is to break down brand barriers, create an influential high-quality, green and healthy Chinese ginseng brand, and further expand the market. The third is to break down institutional barriers, establish a sound quality control system for ginseng category products, strengthen the joint research of traditional Chinese and Western medicine, actively participate in the formulation of international standards for traditional Chinese medicine, and broaden the internationalization path of ginseng category products.