后疫情时代下中医药文化国际传播的影响力评价及提升对策

钟俊; 张丽; 黄艳彬

后疫情时代下中医药文化国际传播的影响力评价及提升对策

厦门医学院公共课教学部, 福建厦门 361023

基金项目:

福建省高校人文社科研究基地项目 XMMC-CMC202002

福建省高校人文社科研究基地项目 XMMC-CMC202005

福建省中青年教师教育科研项目 JAS20412

详细信息

作者简介:
钟俊，男，副教授。E-mail：zhongjun1104@163.com

中图分类号: R2-05
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- 被引次数: 0
出版历程
- 收稿日期: 2022-01-10
- 修回日期: 2022-02-27
- 发布日期: 2022-05-18

Influence Evaluation of International Communication of Chinese Medicine Culture in the Post-Epidemic Era and Its Improving Measures

Department of Public Education, Xiamen Medical College, Xiamen 361023, China

摘要

摘要: 基于大型语料库和语料分析技术，对后疫情时代中医药文化国际传播影响力作全面调查和分析。同时，以评价系统为理论框架，剖析海外新闻媒体和大众对中医药文化的情感态度和价值判断，发现部分海外媒体和民众认可中医药文化，期盼本国或本地区采用中医药治疗方案或中西医结合方案防治新冠肺炎。为提升中医药文化国际传播影响力，提出构建立体化传播模式；挖掘抗疫故事，讲好中医药全球故事；加强规划纲要、政策法规的对外传播；加强政策引导，完善中医药文化国际传播机制等对策，为推进中医药文化国际传播提供参考。
- 后疫情时代 /
- 中医药文化 /
- 国际传播
Abstract: Based on a large corpus and corpus analysis technology, the study conducted comprehensive investigation and analysis of the international communication influence of Chinese medicine culture in the post-epidemic era. At the same time, the evaluation system was used as a theoretical framework to analyze the emotional attitudes and value judgments of overseas news media and the general public towards Chinese medicine culture. It was found that some overseas media and people recognized Chinese medicine culture and expected their own countries or regions to adopt Chinese medicine treatment protocols or combined Chinese and western medicine protocols to prevent and treat novel coronavirus pneumonia. In order to enhance the international communication influence of Chinese medicine culture, the study proposes the following countermeasures such as building a three-dimensional communication model, tapping the anti-epidemic stories and telling the global good stories of Chinese medicine, boosting the foreign communication of planning outlines together with policies and regulations, strengthening policy guidance, and improving the mechanism of international communication of Chinese medicine culture to provide references for promoting the international communication of Chinese medicine culture.
- post-epidemic era /
- Chinese medicine culture /
- international communication

HTML全文

表 1 中医药文化的国际传播区域分布和频次(2020年1月-2021年10月)

区域	国家	频次
欧美	美国加拿大英国爱尔兰牙买加	131 96 63 29 19
亚洲	新加坡马来西亚印度巴基斯坦菲律宾斯里兰卡孟加拉国	67 62 51 26 17 9 8
非洲	南非肯尼亚尼日利亚坦桑尼亚加纳	29 22 8 7 6
大洋洲	澳大利亚新西兰	45 22
总计		712

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表 2 中医药文化国际传播的高频词(2020年1月-2021年10月)

高频词	频次
TCM	687
coronavirus	346
China	286
health	182
Covid-19	165
control	132
patient	129
treatment	122
cupping	79
acupuncture	73

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表 3 396篇中医药文化语篇的语句层面情感态度和价值判断

态度评价		中医药文化(TCM)索引行
情感	正面	1.The whole country and even the whole world areadvocating to give full play to the characteristic advantages of traditional Chinese medicine (TCM) in the anti-epidemic phase. (加拿大baystreet.ca) 2.Malaysian doctors and experts haveshown interest in China's application of TCM in treating Covid-19 patients. (马来西亚thestar.com.my) 3.TCM was heavily used in the treatment for Covid-19 patients, even promoted by the local government. (爱尔兰studyinternational.com)
情感	负面	4.… while adhering to the combination of TCM and Western medicine toenhance the cure rate. (英国standard.co.uk) 5.The Chinese public accepts TCM, which is largelypseudoscientific nonsense that fails when put to the test in clin ical trials. (美国Acsh.org) 6.…where the Covid-19 virus may have first infected humans, include bats sold fortheir use in TCM. (美国forbes.com)
判断	正面	7.Traditional Chinese Medicine iseffective in curing patients diagnosed of Covid-19. (尼日利亚thecable.ng) 8.Research hasproved that traditional Chinese medicine has shown antiviral and anti-inflammatory effects. (加拿大baystreet.ca) 9.TCM hasplayed an active role in improving the recovery rate and lowering the fatality rate among patients. (肯尼亚citizentv.co.ke)
判断	负面	10.The regulation protecting land animals contains numerous exceptions, including foranimals used for TCM, as long as they are not consumed as food for humans. (美国Houston Chronicle)

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表 4 396篇中医药文化语篇的情感态度和价值判断

语篇结构	情感态度		价值判断
语篇结构	正面	负面	正面	负面
标题	223	25	144	31
开头	342	37	176	47
主体	347	33	187	47
结论	343	38	178	47
注: 部分语篇的结构呈现中立评价, 未作正面或负面评价, 故不计入统计。

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