澳大利亚主流电视媒体中医药报道现状与反思
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摘要: 澳大利亚中医药使用合法,但进一步传播依然面临重重挑战。通过梳理近十年澳大利亚主流媒体涉及中医药内容的电视报道,明晰媒体关注点,管窥澳洲中医药使用状况,并对媒体强调研究数据、借助现代医学语言开展描述、对立性呈现正负面评论等叙事倾向进行分析,揭示媒体所暗含的科学化中医倾向,期待中医界在国际传播中与媒体加强互动,积极作为。
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