嵌入与引领:智媒时代网络爱国主义话语权的建构

Embedding and Leading: The Construction of Online Patriotism Discourse Power in the Era of Intelligent Media

  • 摘要: 智媒时代,智能媒体的普及和发展已渗透社会生活的方方面面,成为影响网络爱国主义话语权建构的新变量。智能媒体对话语主体、话语传播和话语空间的赋能,提升了网络爱国主义话语的精准度、亲和力以及影响力。但同时智能媒体的发展也使得网络爱国主义话语权的建构面临诸多风险挑战,“受众本位”解构了网络爱国主义话语权威、“信息茧房”阻隔了网络爱国主义话语传播、“算法黑箱”恶化了网络爱国主义话语环境。因此,必须通过深化价值认同,重塑话语权威;创新技术赋能,畅通话语传播渠道;加强技术规制,净化重构话语环境,以引领智能媒体,加强网络爱国主义话语权的建构。

     

    Abstract: In the era of intelligent media, the popularization and development of intelligent media has penetrated into all aspects of social life, and has become a new variable affecting the construction of online patriotic discourse power. The empowerment of intelligent media on the subject of discourse, discourse communication and discourse space has improved the accuracy, affinity and influence of online patriotic discourse. However, at the same time, the development of intelligent media has also made the construction of online patriotic discourse power face many risks and challenges, that is, the "audience-orientation" deconstructing the authority of online patriotic discourse, the "information cocoon" blocking the dissemination of online patriotic discourse, and the "algorithm black box" deteriorating the online patriotic discourse environment. Therefore, it is necessary to reshape the authority of discourse by deepening the value identity; Innovative technology empowerment and smooth discourse communication channels; Strengthen technical regulation, purify and reconstruct the discourse environment, realize the guidance and domestication of intelligent media, and promote the construction of online patriotic discourse power.

     

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